Karah is a new e-commerce company that deals in selling African fashion called for a minimalistic logo that showcases a subtle representation of Africa and guidance of the visual identity across a range of applications. The bespoke wordmark is lightweight but legible when used in different sizes. The symbol represents a combination of the two "A" aiming for simplicity and memorability. The brand's colour palette is a combination of black and white to draw in sophistication, luxury and minimalism.